According to industry experts, small businesses need to have a website to attract business in today's market. It isn't enough to just have a site. You need to have a site designed to drive traffic and convert that traffic into sales. Sometimes, that’s easier said than done – but these insider tips from Zids World can help you make it happen.
1. Pick the Right Domain Name
The domain name you choose is one of the first impressions you will make on potential customers. It also plays an important role in search engine optimization. The name should be short and easy to spell and remember. Choose a .com extension, unless a different extension makes more sense for your business. Avoid using numbers or hyphens because they are more difficult to remember. Choose a name that suits your business, but don't focus it too narrowly. You may want to expand your offerings in the future, and a narrowly focused name can limit your possibilities. Include keywords and geolocation if it makes sense.
2. Choose a Reliable Host
Your website host is your home on the internet. All of the files that make up your site are stored on the host's computers. If the host computers crash or service is interrupted for some other reason, customers cannot access your site. This makes finding a reliable web host critically important.
Spend the extra money to get a dedicated server if you can. Shared servers usually do not provide the kind of performance that a business site needs, which may slow down your site. Choose a company with good uptime numbers, preferably with a guarantee and customer support that is always available. Make sure the host uses industry best practices for network security. You don't want to expose your customers' data by using a host with lax security protocols.
3. Don’t Skimp on Web Design
Choosing a great location for your brand new house doesn’t mean much if the actual house you build ends up looking like a run-down shack – and that same principle applies to websites. You want the page that represents your business to be eye-catching, informative, and easy to navigate. Nothing can be overlooked. After all, this is the first thing most potential customers will see.
4.Optimize for Search Engines
Duct Tape Marketing notes that the goal of search engine optimization is to get your site ranking as high as possible for the keywords your customers are most likely to search. If you aren't sure which to focus on, there are various forms of free advertising you can use, including using the Google keyword tool planner or Ubersuggest to generate ideas. Optimize your website code and page loading speed. Make sure your site is mobile-friendly. Seek high-quality backlinks and update your site frequently with fresh content.
5. Include a Search Function
One way to increase conversions is to make it easy for users to find what they are looking for on your site. As thesitewizard.com points out, a search function eliminates the need for customers to hunt around your site looking for a product or an answer to a question. The easier it is for customers to find what they want, the more likely they are to make a purchase instead of giving up and seeking out a competitor's site.
6. Make Your Site Accessible
Accessible websites are designed to make it easy for people with disabilities to use them. Choose a content management system that includes tools that allow you to create an accessible site. Best design practices, such as proper header use, alt text, descriptive link names, and accessible forms, make it possible for more people to use your website.
It is no longer enough for a small business to merely have a website. These tips can help you design a website that adds value to your business and converts visitors into customers. And if you’re looking for more high quality, reliable information about technology and coding, visit Zid’s World.